Effective Date: 5/27/2025

Introduction

Nove LLC and its affiliates (“Nove,” “we,” “our,” or “us”) operate various websites and digital applications (collectively, the “Platform”), including but not limited to www.noverenewal.com, and may operate associated mobile applications now or in the future. This Privacy Policy governs your use of the Platform, its content (“Content”), the services and products offered through the Platform, and any affiliated software or websites (collectively, the “Service”), unless a separate privacy policy is provided.

By accessing or using the Service, registering for an account, or engaging with any part of our offerings, you acknowledge and agree to the practices outlined in this Privacy Policy. We reserve the right to update this policy to reflect changes in our practices or applicable legal obligations, and we will notify you of material changes as required by law.

If you are using our Service on behalf of someone else, you affirm that you are authorized to act on their behalf and that they are aware of and accept this Privacy Policy.

Protected Information

When you create an account with Nove, you may provide us with personal details like your name, email address, and contact information, which are not considered “protected health information” under the Health Insurance Portability and Accountability Act of 1996 (HIPAA). However, if you use services involving diagnosis, treatment, or prescription fulfillment, your medical information may be shared with licensed medical professionals or pharmacies and may be subject to HIPAA or other state privacy laws.

To the extent that Nove acts as a business associate to a HIPAA-covered entity (e.g., a medical provider or pharmacy), we will safeguard “protected health information” (PHI) in compliance with applicable federal and state regulations. Information not deemed PHI or otherwise protected may be used or shared as described in this policy.

Each medical group or provider offering services through Nove will provide you with their own Notice of Privacy Practices, which governs their use of your health information.

Information We Collect

Information You Provide:

We collect personal information that you provide directly, such as:

• Contact Information: Name, email, phone number, address
• Demographics: Date of birth, gender, ZIP code
• Payment Info: Credit card and billing details
• Communications: Emails, documents, and content you upload
• Health Data: Medical history, medication use, and health-related questionnaires
• Sensitive Info: Government-issued IDs, biometric data, account credentials, sexual orientation, and other sensitive attributes

Information Collected Automatically:

• Device Data: IP address, browser type, operating system
• Usage Data: Site navigation, session times, clicks, and referring URLs
• Geolocation: Based on device settings or permissions
• Cookies and Mobile IDs: Tracking technologies that store user preferences and activity

Inferences and Data Generation:

We may analyze the above data to infer preferences, behaviors, or characteristics that help us personalize your experience or improve our services.

Information from Third Parties

We may also collect data from partners, service providers, social media integrations, co-branded campaigns, and public databases.

Use of Personal Information

Your data may be used to:

We may also deidentify your data for analytics, research, or business purposes not restricted by law.

Disclosure of Personal Information

We may share your information with:

• Service Providers: Hosting, support, analytics, and payment processing
• Medical Partners: Licensed providers and pharmacies delivering care
• Marketing Partners: For advertising or promotional purposes
• Affiliates & Subsidiaries: As part of our business operations
• Legal Authorities: In response to valid legal requests
• Corporate Transactions: In mergers, acquisitions, or divestitures
• Third-Party Analytics & Advertising Services: Including Google, Meta, X, and others as described in our Cookies Policies. 

Certain states consider sharing health-related browsing data as a “sale.” You can opt out of this sharing under applicable laws

Cookies and Tracking Technologies

We use cookies, mobile identifiers, and web beacons to collect and analyze user behavior. These tools help us:

• Track session activity
• Store user preferences
• Authenticate users
• Deliver targeted advertisements
• Monitor site performance

You can manage these through your browser or mobile device settings. Refer to the “Choice & Control” section for more on opt-out options.

Choice & Control of Your Data

You have the right to:

• Access or correct your information
• Request deletion of your data
• Opt-out of data sales or targeted advertising
• Limit use of sensitive personal information

You may exercise these rights by emailing privacy@noverenewal.com.

Data Retention

We retain your personal information as long as necessary to fulfill our service obligations, comply with legal requirements, and resolve disputes. Retention periods vary based on the nature of the data and regulatory requirements.

Transactions

For purchases made through our platform, payment information is processed by trusted third-party payment vendors. Nove is not responsible for their data practices. Please refer to their respective privacy policies for more details.

Jurisdiction

The Service is intended for users in the United States, and our data practices are governed by U.S. law.

HIPAA Compliance & Protected Health Information (PHI)

Nove LLC is committed to safeguarding your Protected Health Information (PHI) in accordance with the Health Insurance Portability and Accountability Act of 1996 (HIPAA), applicable state laws, and all relevant regulatory requirements.

To the extent that we function as a Business Associate of HIPAA-covered entities (such as licensed medical providers or pharmacies), we will use and disclose PHI solely for the purposes of treatment, payment, and healthcare operations, or as otherwise permitted or required by law. Nove implements appropriate administrative, technical, and physical safeguards to protect your PHI from unauthorized access, disclosure, alteration, or destruction.

All healthcare providers who offer services through our Platform will present their own HIPAA-compliant Notice of Privacy Practices, which governs their use and disclosure of PHI. Nove’s internal privacy and security measures are designed to complement those Notices.

Patient Rights Regarding PHI

As a user of our services, you have the following rights with respect to your PHI under HIPAA:

• Right to Access – You can request a copy of your PHI maintained by Nove or our affiliated providers.
• Right to Amend – You may request corrections to your health information if you believe it is inaccurate or incomplete.
• Right to an Accounting of Disclosures – You may request a record of certain disclosures of your PHI.
• Right to Request Restrictions – You can ask us to limit how your PHI is used or disclosed.
• Right to Confidential Communications – You may request to receive communications through alternative means or locations.
• Right to File a Complaint – If you believe your rights under HIPAA have been violated, you may file a complaint with us or with the U.S. Department of Health and Human Services (HHS), Office for Civil Rights.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights:

• Right to Know about personal data collected
• Right to Delete personal data
• Right to Correct inaccuracies
• Right to Opt-Out of data sales or sharing
• Right to Limit use of sensitive data
• Right to Non-Discrimination for exercising your rights

You can exercise these rights by emailing privacy@noverenewal.com.  Nove does not knowingly sell the data of individuals under 16 years of age.

Security Measures

We use commercially reasonable safeguards to protect your information. However, you are responsible for keeping your password confidential and securing your account access.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted to this page and will be effective upon posting. For material changes, we may notify you directly or request your consent.

Contacting Us

To exercise these rights, please contact us as outlined below.

Contacting Our Privacy Officer

If you have any questions about our privacy practices, your rights concerning PHI, or wish to file a complaint or request, you may contact our designated Privacy Officer: Lucy Barnes, JD

Privacy Officer Contact Information
Email: privacy@noverenewal.com
Mail: Nove LLC

Attn: Lucy Barnes, JD

2000 Mallory Lane, Ste. 290 #1233
Franklin, TN 37067